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The power of ideas | Patrizia Pfenninger & Pasquale Diaferia | TEDxLugano

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The power of ideas | Patrizia Pfenninger & Pasquale Diaferia | TEDxLugano

The power of ideas is what shapes our cultures, and helps us to improve ourselves as humans. It can do so through artistic expression, to help us all to come to terms with new concepts. Can art and creativity be the symbolically “armed arms” of our most disruptive yet valuable ideas, giving them strength and forcefulness? Can they help us changing the world? Patrizia Pfenninger successfully combines marketing, design and creativity to bring to life projects for international and local partners. She is the founder of Indica, a creative consultancy company focussing on visual communication. Being able to produce popular communication campaigns around Switzerland and Italy, Patrizia embodies the role of young creative and entrepreneur.

Pasquale Diaferia is an accomplished copywriter, journalist, teacher and public speaker. He was creative director of Y&R Italy and Grey Interactive. He is a member of the Art Directors Club of Italy. He is the Aged Creative Chairman of his own Italian creative consulting agency, Special Team. He was a member of ADC New York, Member of the Board of Pubblicità Progresso (the italian Foundation about Public Service Advertising), and Professor about Mass Communication at the italian State University Insubria. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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